Thank you for visiting, and welcome to our no-frills shopfront.  Your time is precious so we're not going to dazzle you with ads and bells and whistles.  Instead, we're going to dazzle you with content and give you food for thought.  Let's get into it.

What does Keppel Net do?

In a nutshell, we help build better businesses.  The sad reality is that 90% of small businesses fail, and almost always due to incompetent management.  We firmly believe our motto however, that inside every business is an empire.

Whether you're looking for help with marketing, business advice, forecasting, budgeting, setup costs, or developing an effective web presence, we can help.

Are you cheap?

If that's your first thought process, stay out of business.  You'll survive three seconds.

You need three professionals outside your organisation: a solicitor, an accountant, and a business adviser.  Find good ones, or don't bother.

We're not going to rip you off and you're not going to be abandoned to some pimply kid with average skills and zero business experience. 

We know how hard it is to make a dollar in business, and we'll use every resource possible to minimise the cost to you. 

We don't put prices for our services on the website because no two people's needs are ever the same.  Nothing's a template here - You will always be treated as a custom job. 

Once we work out what you need, we'll have a chat and discuss what costs may be involved.

Over to you

Just as you're choosy about who you deal with, we have to be choosy about our clients.  We don't care if you're big or small or what your industry is, but if you're looking for yes men, sorry we can't help.  If you're after a $200 website that no one will ever visit, we can't assist you there either. 

If you don't care about your business, no one else is going to do it for you.  You have to possess that understanding to succeed in business.

So OK, I'll make several assumptions about you now, and this is where we lose a few people, but that's fine.  If it's not a good fit, let's face it now and go our separate ways.

Ideally, you:
- are in business, or are thinking of starting a business,
- recognise that you need help to attain your goals,
- know that there are no instant magic solutions,
- are prepared to work longer and harder hours than sane people on wages,
- don't need approval or validation from others to stay motivated,
- realise that your products and/or services must live up to your promises,
- understand that we're not replacing your accountants or legal advisors,
- have a good grasp of your industry or have the means to research it thoroughly,
- don't want us to replicate your opposition, but to create something new.

If you answered yes to all the above, great, I look forward to working with you.

Our Credentials

Keppel Net is large in experience and small in size.  You won't get lost in the system or be given the run around.

You'll be dealing directly with Andrew Thompson, a hands-on Director of a multi-business company, with 27 years experience in sales, targeted marketing, internet and graphics design, and management at every level. 

Building your Business

For new businesses, we can help with setting up your infrastructure, recognising challenges and limitations, establishing goals, protecting your brand, identifying your key demographic, design and create your physical shopfront signage, and marketing your products and services to the people most likely to use them. 

For established businesses, we can help take you to the next level.  By analysing your systems and procedures, we can offer solutions to maximise profit and output, and to further expand your market.

And for everyone, we can help you avoid many business pitfalls, including financing, over spending, price protection, bad marketing, and negative advertising.  If you don't know the difference between the last two, you urgently need our services.

Branding

Your business' greatest asset after you, is its trademarks - Your corporate identity and brand should say everything to your customer in a millisecond. 

Colour combinations, font styles, relevance, aesthetic appeal, smells, shapes and a dozen other factors all go into creating the perfect trademark. 

With dodgy branding, you're crippling your business potential.

We can design the perfect graphics for your business in any format, for every conceivable use from business cards to highway billboards.

But we're not limited to just design.  We can even plan your entire shopfront layout and have the signage made and installed.

Marketing and Advertising

Advertising is simply the act of placing an ad in the local newspaper or sending out flyers.  It's limited and absolutely pointless without a formulated plan. 

That plan is called marketing, and it encapsulates so many things - branding, demographics, attitude, advertising methods, and so much more. 

Marketing never ends.  A good business manager should devote 10% of their time to marketing - a killer business manager will devote up to 50% of their time. 

Marketing is everything.

We can take the hard work out of marketing, while you go about doing what you do best - running your business.  With our in-house signwriting and printing studios, we can even handle your shop's physical fit-out, posters, and signage, and liaise with local councils to ensure that you meet the requirements of the relevant authorities.

We'll establish who your clients should be, where to find them, and the best ways to communicate with those clients.  We'll then look at your budget and put forward an affordable marketing plan and advertising campaign for the year ahead.

Niche Marketing

Do you have an idea that is totally original?

Like making beautiful picture frames from rare recycled timbers from days gone by?

Niche marketing is one of our specialties.  We can dissect, critique, and enhance your idea, and save you advertising dollars by identifying your target demographic.

Websites and Hosting

Did you realise that around 80% of the websites on the internet today have never had a single hit except from their owner?

That's because the websites are rubbish.  They might look passable or even pretty, but the search engines don't care how visually appealing they are.  So what's the point of having to tell people to visit your site?  Your site should be how they find you.

Search engines love our websites.  We use a standard WYSIWYG program to make our websites look appealing AND THEN go through every scrap of html code to make sure that the meta tags and content are flawless AND THEN we launch your site at the search engines and network it to raise its rankings faster. 

If you want to go down the road of Google paid ads, we can set that up and manage it for you too.

Search engines love good coding and managed sites.  Professional building and hosting is an art from that only comes with experience, and that's what you don't get with $200 sites.

Where is Keppel Net based?

We are located in Brisbane Australia, which in this day and age means nothing.  Most of our work is produced digitally and our communications are by email, ftp, fax, or phone, so we rarely need a face-to-face even with our local clients.  That said however, we're happy to travel if need be.

Whatever your business requirements, chances are we have the tools, contacts, and experience at our disposal.  I hope to hear from you soon.  You can contact us by email to info@keppelnet.com.au or by phone 07 3847 4297.

Andrew Thompson
Keppel Net