Overview
A niche business is one that isn't mainstream. You've found a product or service, or alternatively a new slant on an existing product or service, that can be marketed in a unique way.
By definition, niche businesses aren't designed to appeal to every person on the planet, at least initially.
You have a specific product for a select demographic. This is where Keppel Net excels. We can:
- analyse the idea objectively to determine its appeal and purpose,
- create a perception that your wares are an attractive and necessary part of peoples lives,
- determine the kind of
people to whom your wares will appeal the most,
- do a subtle pre-launch of your wares on websites that share a similar demographic to monitor potential interest,
- set up a Google ad that links to a questionnaire about your product, with a "free sample" sweetener,
- create a procedure in your
software/paperwork to measure where client enquiries come from,
- determine the most effective marketing campaign and strategies,
- help determine the wording you use when promoting the product,
- establish the price that the market will bear. Remember that new products always cost more
initially,
- advise on packaging, colours etc that will appeal most to your identified demographic.
 There are many more ways we can help you establish your niche
business.
The Graphic Design page also touches on niche businesses and how we have helped businesses launch their niche products and services.
Prices
As a general guide, our fee for Niche Marketing services are AU$95 per hour including GST.
The more effort you put into assembling your information, the less time it will take us. Simple enough.
The best place to start, is to give us a call to discuss your requirements. It costs nothing for a
chat.
We'll ask you a few questions to get an overview of your business, then we'll arrange a quote and you can decide if you want to proceed.
No obligation. All you risk is the cost of a phone call. We will have a form on this page shortly, so you can submit your
questions online as well.
What you should know
Niche businesses are often slower to get off the ground, however they have the advantage of beating future competitors to the draw. A business that is the first of its kind usually enjoys a long period of market domination while newcomers to the field are forced to play catch up.
People who launch niche businesses are typically operators with a vision who are willing to take a risk for a better-than-likely chance of high reward. We call these people entrepreneurs. People who succeed in niche businesses are seen as innovative and often find it easier to source new
investors for future enterprises. 
If you'd like to touch base
for a no-pressure chat, please don't hesitate. Our numbers are on the "Contact Us" page.
Have a brilliant day,
The Keppel Net team
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